![]() ![]() When you add in the variety of different TikTok ad formats and specs into the mix, you realize that this is one of the best branding apps in the world right now! 4. As an advertiser, this could be one of the most eye-opening TikTok stats for you. While the “10-19” age range accounted for 25% of US users in 2021, the “12-17” age range accounted for only 17.7% in 2022.įor advertisers, this is a very important statistic as we see TikTok users mature.īy marketing on TikTok, advertisers can target the important 18-34 age group, which tends to be more willing to try out new things. When combined with the 18-24 demographic (23.9%), adults in the lucrative 18-34 demographic accounted for 49.3% of Tiktok users in the United States. In the US in 2022, the 25-34 age range accounted for 25.4% of TikTok users. ![]() In 2021, TikTok was the most popular app among US teens and young adults, but it’s no longer just an app for teens. On the Google Play Store, Tiktok has amassed more than 1 billion installs, which clearly shows just how popular it is amongst mobile users. It was downloaded TikTok was downloaded 13.9 million times by iPhone users in 2022. It was also the most downloaded app of 2022. From Q1-Q3 2022 alone, the app was downloaded more than 571 million times, according to Business of Apps. The TikTok app has been downloaded over 3.5 billion times since it launched. It’s Been Downloaded More Than 3 Billion Times TikTok did it in around three years and is still among the fastest-growing brands in the world. Similarly, it took Facebook four years to reach this figure. This is huge, because other apps, such as Instagram, took around six years to reach the billion-user mark. Combined with Douyin’s 600 million users, the user base is upwards of 2 billion. TikTok Has More Than 1.5 Billion Active Monthly UsersĪs of Q3 2022, TikTok was being used by more than 1.5 billion active monthly users around the globe. To highlight exactly why it is so important in the advertising world today, we have compiled 15 of the most important TikTok facts and key TikTok stats. If you aren’t already marketing on TikTok, read on to learn why it’s so lucrative. Some of the world’s leading brands now advertise their products and services on the platform (some of our favorite TikTok ad examples are here). It may seem that there are new apps and trends becoming popular almost every day across the Internet, but TikTok deserves special attention. The video-and-music combo proved popular and took the world by storm, especially during COVID-19 lockdowns.Įssentially, TikTok is the international version of Douyin, but with some key differences that will be explained below. It really took off worldwide in 2018 after merging with another Chinese social app, Musical.ly. It soon became popular across China. Founder Zhang Yiming had always wanted to expand Douyin overseas, so TikTok was launched for international markets in September 2017. TikTok started as Douyin in 2016, owned by Chinese tech company Bytedance. Learn about its (rather brief) history and why so many businesses are utilizing its unique features. Launched in 2016 as Douyin, it has grown to become one of the most popular social apps. TikTok’s meteoric rise across the world had an interesting start.
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