He turned a class news segment assignment into an opportunity to attend Michigan’s first Apple Store opening. I still have two in the clear tubes!”Īaron Slater was attending broadcasting school when Apple Twelve Oaks opened in Novi, Michigan. One of the perks of the opening was the free t-shirts for each store. But then it was just like now when you walk into an Apple Store - everything had its place and everything was placed where it was for a reason. Walking on those glass stairs was absolutely scary, hearing about how much they cost, and the fact that it was glass played tricks with your mind. “It was also the first time to get a look at the glass staircase, which was the first ever installed. My friend Chris, who camped out with me, had a feeling it was going to around that week as Macworld New York was that week.”Ĭhris remembers his first trip upstairs, where he snapped a photo of Steve Jobs near the store’s Theater. If I recall correctly, the guy who was ‘first’ was also first for the Tysons Corner store. “There was a hearty group of about fifteen to twenty (myself included) that stayed up all night. “I’m old enough to remember ‘camping out’ to get concert tickets and such, and it had a bit of that feel,” Chris says. After a few dozen stores in malls, Apple was ready for a flagship location in a historic post office building. “The atmosphere was unlike anything I had experienced before.” Chris Ptacek camped out for the grand opening of Apple SoHo, New York City’s first Apple Store. The stories that follow catalog the enduring art of Apple Store celebrations over the past twenty years. They celebrate the tools and people that inspire us to do our best work. They provide opportunities for online friends to finally meet up. They connect like minds and unlock new perspectives. Long after customers experienced an Apple Store for the first time, new store opening events and product launches continue to draw crowds because they bring together the best of the Apple community. New versions of Mac OS X became World Premiere events. New products brought opening day lines back to stores that opened long ago. They grew, often stretching around the block or snaking through mall corridors. Lining up to be the first inside an Apple Store was as much about celebrating a reinvigorated Apple as it was about the store itself.īut then a funny thing happened. The iMac was a hit, Mac OS X had just been released, and soon there would be a better way to get hands-on with the latest products. In May 2001, Mac users had a reason to celebrate.
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